Fast-fashion giant Shein is gearing up for its widely-anticipated debut as a . But one key figure has stayed out of the spotlight: CEO Xu Yangtian, also known as Sky Xu. The reclusive 40-year-old CEO, earlier referred to as Chris Xu, has avoided the kind of attention executives typically attract.
He doesn't give interviews, speak at conferences, or have any public social media footprint despite leading a company . Even Xu's own employees don't recognize him in the office, the South China Morning Post on Monday. Shein senior advisor Frances Townsend told The Wall Street Journal — which ran an illustration of Xu in a — that when she was in Shein's Guangzhou office last summer, nobody acknowledged the CEO sharing the elevator with them.
Townsend highlighted the lack of interaction to Xu, who told her, "That's not our culture." No verified photos of Xu exist, internally or externally. The SCMP said Xu's company photo is a basic landscape with the phrase: "If you have dreams, you are remarkable.
" Bloomberg Shein's founder as the 86th richest man in the world, with a net worth of $21.5 billion, based on the private company's scant filings. Bloomberg said a Shein spokesperson disputed that figure without explaining what was wrong.
Shein is expected to go public this year, although the big details, like when and for how much, are still under wraps. The Wall Street Journal that a London filing could come weeks after the company faced roadblocks in the US. If and when the company s.
