Brace yourselves because global online fashion giant Shein is coming to Perth. The ultra-cheap retailer will open a pop-up store in the northern suburbs’ Lakeside Joondalup shopping centre. The Chinese fast-fashion giant will unveil the shop on June 21.
Journalism for the curious Australian across politics, business, culture and opinion. Shoppers will have three days to visit the venue and browse the budget-friendly clothing in-store. This will be Shein’s seventh pop-up store in Australia following the success of their Brisbane and Sydney stores.
The company — which has an Instagram following of more than 32 million — exploded in popularity amid the nation’s cost-of-living crisis as Aussies searched for trendy clothing at affordable prices. According to Roy Morgan, 770,000 Australians make at least one purchase from the online retailer every month. Despite its popularity, the company has regularly come under fire for its fast-fashion business model and product quality.
Shein is currently facing serious product safety claims after several of its products were found to contain toxic substances well above acceptable levels. South Korean authorities investigated and found that eight leather products contained extremely high levels of phthalates, a chemical used to soften plastic. The Seoul Government revealed one pair of shoes contained 428 times the permitted levels.
In response to the claims, Shein said it takes safety “very seriously” and “immediately” took t.
