In a world that’s chronically online, shopping has become something we can do anywhere, anytime, from the comfort of our own homes. But what do we lose in the process? This question niggled at Rude to Stare owner Maryanne Young following a jaunt in the lingerie department at Selfridges in London. While having the time of her life between racks of lace and cotton, she realised that with the growth of e-commerce came the destruction of these wonderous physical spaces that welcomed and inspired her to feel her best; that with having the world at her fingertips, personalised shopping experiences that cultivate and encourage connection were being lost and coming home with clothes that actually fit your body and personal style would eventually come down to crossing your fingers and hoping for the best.
“With intimates, it’s almost impossible to find the right fit or style to suit you without actually trying the pieces on, touching the fabrics, [and] seeing how your body looks and feels in them,” she said. “I really feel it’s so important that women still have this service, which is why I wanted to create a sublime physical space as opposed to only being online.” Journalism for the curious Australian across politics, business, culture and opinion.
Her blush pink, mossy green and decadent burgundy shop boasts an impressive selection of luxury brands, touting itself as a destination for lingerie, sleepwear, and shapewear for all sizes and styles, supporting women to be b.
