The collaboration with Art of Football draws inspiration from England’s 1990 shirt, and will see a donation made to Women’s Aid with each purchase. Alternative pop star Self Esteem is to release a football shirt as part of a collaboration in a bid to raise awareness of an increase in domestic violence when England lose. The singer has partnered with fashion brand Art of Football to produce the shirt, which is based on England’s 1990 kit, to bring attention to a 38% rise in domestic violence after an England defeat at a major tournament.
Women’s Aid research shows that domestic violence increases by 26% when England win or draw, with a £5 donation to the charity being made with every purchase of the limited edition top. The stark statistic is integrated into the design of the dark blue shirt, placed under the crest, which is made up of Self Esteem’s logo, and on the back. The Rotherham-born singer said she also released the shirt as she was a “long-suffering Sheffield Wednesday fan”, and thought designing the shirt would be “really fun”.
The 37-year-old, whose real name is Rebecca Lucy Taylor, said: “My great granddad played for Sheffield Wednesday, my dad was born in Hillsborough, so I’ve been a long-suffering Sheffield Wednesday fan. “As a kid I would sit there and design things all the time, so something in me was like, this would be really fun. “The statistics about when England loses versus when they win and domestic abuse reports, and I was lik.
