Over the weekend, Atlanta rapper Russ touched down at his old pal Colm Dillane’s KidSuper store in Williamsburg to reveal his first-ever clothing line, titled “SANTIAGO” after his most recent album. Galvanized by the record’s personal narratives and immersive world, which Russ brought to life through multiple pop-ups across the country last year, the fashion collection features 13 looks named after each song on the album. At KidSuper HQ, Russ set up a tent-like space where his fresh fashions hung from dangling clotheslines above a pile of sand, riffing on the album’s desert themes.
On Instagram , alongside the line’s gaming-inspired launch video, Russ made one thing clear: “This is not merch.” “A lot of these items cost me over $200 just to make so as nice as it would be to charge $10 for everything, it just wouldn’t make sense,” Russ added. “I’m very excited that this is finally a real thing.
The attention to detail is something I’m super proud of.” Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Brand/Photographer Name Among the standouts, look one, “See You Soon,” features a silky purple top-and-pants set, while the second ensemble, “Smooth,” goes all pink with sporty sweaters and shorts reading “SANTIAGO.” Look five, “Empty,” includes an artful zip-up jacket and.
