Share to Facebook Share to Twitter Share to Linkedin Runway Tees Up a $450 Million Investment. According to The Information, General Atlantic will lead the new round, which would value RunwayML at $4 B. The New York company has raised $237 million to date.
Investors include Google, Nvidia, Salesforce Ventures, Felicis Ventures, Amplify Partners, Lux Capital Management, Coatue Management and Madrona Venture Group. Gen-3 Alpha can create videos up to ten seconds. And they're good.
Really good. But. Generating AI images can be expensive.
Runway Gen-3 is $1/per each 10 second video generated. If you take image generation seriously, and you’re going to make multiple projects, this will get expensive fast, because for each usable shot there can be dozens of “takes.” Director Paul Trillo told me it took over 700 generations to make the Sora music video, Washed Out .
700 x $6 = $4,200. Even though it would have cost millions to bring Trillo’s vision to life without AI, I would not call $4,200 “democratizing the medium.” Indeed, Luma AI charges $400 for just 30 Dream Machine AI generations “Gen-3 is cool.
I’ve been testing it quite a bit, it seems to really excel at real-life simulations and establishing shots,” says Caleb Ward, CEO and co-founder of Curious Refuge, best known for “Wes Anderson Star Wars,” and other YouTube AI sensations. “The true utility power of Gen-3 will be here once you are able to upload reference images. Without that feature it is very .
