Riyadh Air showcased its new employee uniforms at the Haute Couture Week in Paris. The Saudi startup, in collaboration with Saudi fashion designer Ashi, showcased 15 different looks for female and male staff. The upcoming Saudi national airline has partnered with local designer Mohammed Ashi, founder of Paris-based couture house ASHI STUDIO, to design the for its cabin crew and other front-line team members.
However, with looking to build a brand associated with refinement and luxury, its uniforms are more fashion-oriented than mere utility, hence the decision to debut them at a fashion show in Paris. Models sporting the airline's new collection took to the Parisian runway to show off ten female and five male looks that will be worn by the carrier's flight attendants, pilots, airport agents and concierges. Riyadh Air CEO Tony Douglas commented, Inspired by 1950s fashion and incorporating the airline's distinct deep purple color scheme, the women's range features a lighter 'Electric Amethyst' theme, while the men's range sports a 'Dark Amethyst' look.
Having collaborated with the airline for around a year on the new collection, designer Ashi reportedly took around six months to perfect the hues. The designs also integrate key elements of the Riyadh Air brand, including the iconic canopy twist in its logo. Some of the pieces include cashmere outerwear, pillbox hats, fine wool trousers/dresses, and even amethyst earrings to match the airline's soon-to-be-revealed cabin interior.
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