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, /PRNewswire/ -- Riyadh Air, new world-class airline and fully owned by the Public Investment Fund (PIF), in collaboration with the Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, has unveiled its first-ever fashion collection, during Haute Couture Week in . The airline took to the runway in style showcasing its stunning new lifestyle collection for its frontline team members in the fashion capital of the world. The exclusive fashion line is made up of dozens of male and female looks, of which 15 were revealed during the most prestigious fashion week of the year.

The luxury Riyadh Air concepts unveiled in comprised of timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered as the 'golden age' in aviation, but with bold, modern styling for a future-forward brand. Riyadh Air and Lucid, maker of the world's most advanced electric vehicles, also took the opportunity during Haute Couture Week in to reaffirm their shared commitment to sustainable transport and eco-friendly practices. Lucid and Riyadh Air have an innovative partnership with a shared vision for the future of sustainable transportation exploring the collaboration across co-marketing, commercial, and operational streams for guests.



Ashi has cultivated completely new color tones for the looks, including the chic and elegant Electric Amethyst.

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