SHOPPERS have been left in a frenzy over Rita Ora's new Primark collection which is being hailed as her cutest range so far. The summer festival pieces dropped in stores across the country on Tuesday much to the delight of fashion fans. Speaking excitedly about the new arrivals, the Anywhere singer, 33, said: "Festival season is hereeee and I am SO happy to announce my summer range is ready to shop with Primark.
"This is one of my fav collections so far, I love the energy and atmosphere of a festival, and being on-stage through the summer is one of the best experiences as an artist. "Hope you love this range as much as I loved designing it in beautiful New Zealand. "Thanks to those involved with sharing this beautiful landscape with us, it’s stunning!!" Primark bosses added: "We’ve got another full circle fashion moment on our hands! "This time, it’s the revival of noughties festival fashion — a trending take on this season’s boho revival.
"Born in the nineties, Rita’s tapping into a nostalgic aesthetic for her latest collection while giving it her signature edge." The 190-piece collection starts from £3 with the most expensive item - a brown faux leather biker jacket - priced at £36. A cream asymmetric floral maxi skirt made with stretch lace screams boho chic for just £12.
The white broderie frilled micro shorts, £14, are also proving an early hit and you can channel your noughties fashionista with gold or silver disc belts, £8. Then finish off any look wit.
