– one of the most photographed women in the world, whose culture-shifting relationship with clothing rivals that of , and – has confirmed Jawara Alleyne as fashion’s next big thing. The musician-turned-billionaire businesswoman was last night photographed in New York wearing a graphic T-shirt of the London-based designer’s making – – with Puma trackies, trainers and a Gucci tote. Nothing says “This person is relevant” quite like a co-sign from Rihanna, and few designers have made such an impact on her wardrobe.
She first championed Alleyne in an interview with her former stylist Mel Ottenberg back in April – not long after wearing , and – and it is an open secret that she planned to wear a custom Jawara Alleyne dress at the . (That is, until she suffered and spent three days recuperating at the Carlyle Hotel in Manhattan.) She was less than a week later photographed in a from the designer’s spring/summer 2024 collection.
“It’s incredibly validating and meaningful,” Alleyne says of Rihanna’s continued support. “As someone from the Caribbean, where representation in the global fashion scene was historically limited, Rihanna’s success is both empowering and reassuring.” He recently launched a , based on the exact pieces the musician herself has purchased.
“She’s been my muse for years, influencing the attitude embedded in my work. There’s a sensuality within my pieces. I make clothes that are meant to make you feel comfortable in your ow.
