The entrepreneur, who founded the UK’s first flash sales website, is back, this time with a plan to turn jewelry into an appreciating asset. Sach Kukadia Sach Kukadia, the brains behind Secret Sales and 7879, dropped a bombshell: 44% of luxury buyers expect to resell products at or above the price they paid. He told the Fashion E-commerce Summit in London that this dynamic is a key driver of luxury sales.
Jewelry, however, has always been the outlier, often reselling at just 20% of its purchase value. But Kukadia’s latest venture, 7879, is flipping the script, allowing buyers to turn jewelry into an appreciating asset rather than a depreciating liability. Kukadia’s entrepreneurial spark ignited early.
“I started my first business at 22, six months out of university,” he recalls. “I had no experience but a lot of drive, influenced by my father, who was involved in various businesses.” This early exposure paved the way for Secret Sales, a flash sales site that Kukadia co-founded.
The company quickly grew, partnering with over 1,600 brands and employing 48 people. “We offered designer brands at significant discounts, creating an ‘EasyJet experience’ for high-end products. There were no frills – just great prices,” he explains.
The business proposition of offering luxury items at a discount without premium packaging or immediate delivery resonated with consumers, driving the company’s turnover to around £45m. Yet, it wasn’t all smooth sailing. “We m.
