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An increased number of Australians are indulging in online shopping despite facing multiple cost-of-living pressures — but they're buying less. Online purchases grew by 2 per cent in the 12 months leading up to June 2024, according to Australia Post's most recent quarterly report on online spending habits nationwide. The data, released on Tuesday, said end-of-financial-year bargains helped boost online shopping, with EOFY sales up 4.

4 per cent on last year. Fashion and apparel were the most sought-after deals, with a 19 per cent rise in purchases compared to last year. Australians also splurged on health, beauty, and recreational goods.



A similar EOFY trend was reflected in recent figures released by the Australian Bureau of Statistics (ABS), which found a retail rise of 0.6 per cent in May due to promotions and discounts. Source: SBS News ABS head of business statistics Robert Ewing said while early promotions lured in shoppers, retail spending remained stagnant and had risen only 1.

5 per cent since May 2023. "Retail businesses continue to rely on discounting and sales events to stimulate discretionary spending, following restrained spending in recent months," Ewing said. More than 5.

7 million Australian households purchased something online in the last quarter, but Australia Post revealed online baskets were shrinking. Australia Post's post and parcel general manager Gary Starr said spending habits had changed, with smaller and more frequent purchases. "We know shoppers a.

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