Remember shopping at Mainstop? Way back when, for many of us, it was our go-to place for grocery shopping. The iconic green, blue and yellow grid symbol would greet us as we wheeled around tots on the plastic trolley seats. Mainstop stores were scattered all over England, with their large spaces often housing bakery or butcher specialist counters, showing they were slightly ahead of the curve.
The store bore the slogan 'our main aim is to please'. The brand logo was pretty modern too, four interlocking rectangles forming a shape somewhat akin to a rotated 'hash' computer symbol. READ MORE: Dyson's 'very clever' Supersonic Nural means Origin styler is now £50 cheaper to buy Mainstop originally came under International Stores, itself an offspring of British American Tobacco.
Its 1982 adverts ran a promotional campaign: "Mainstop introduces its main deal. It means you can get a range of top name brands whose quality you can rely on at prices you can save on." Signage in Mainstop superstores urged: "Look out for the Maindeal signs at your Mainstop superstore.
Whether in quality or price, it's the sign of shopping at its best." In a delightful throwback, one 1982 advert showcasing the store's 1981/2 winter fashion collection reads: "Our range is designed to fit your purse as comfortably as it fits your family." Back in 1981, Mainstop launched a charming competition through newspaper ads, inviting customers to rank their top six favourite things about the store.
Lucky participants.
