The retail giant is likely to tap former Meta director Manish Chopra to head Shein’s operations in India The India operations will be managed by a company wholly owned by Reliance Retail, with Shein receiving a license fee All relevant and sensitive data will be hosted and stored in India, with Shein having no access or rights to the data Reliance Retail Ventures is set to launch the Chinese fast-fashion label Shein within the coming weeks, with plans to offer the latter’s products through its app and brick-and-mortar stores. The retail giant is likely to tap former Meta director Manish Chopra to head Shein’s operations in India, ET reported. The India operations will be managed by a company wholly owned by Reliance Retail, with Shein receiving a license fee as a share of the Indian firm’s profit.
All relevant and sensitive data will be hosted and stored in India, with Shein having no access or rights to the data. This comes almost a year after for its partnership with Reliance Industries. To diversify its supply chain, Shein reportedly will be sourcing goods from India for its global operation in the middle east and other markets.
Due to geopolitical issues, the Indian government banned 59 Chinese apps in India in 2020, including fashion platform Shein which gained immense popularity among young Indians during its operation in the country. After its ban in India, Shein relaunched in India on Amazon during its annual Prime Day sale in 2021. A petition was later filed .
