, /PRNewswire/ -- REBRAND NY is proud to announce its official launch, dedicated to supporting professional athletes in their pursuit of off-field ventures. Positioned at the nexus of sports and culture, REBRAND offers a comprehensive suite of services designed to enhance the personal and professional growth of athletes at every career stage – from amateur (NIL) to the professional level. Recognizing the untapped potential that exists during an athlete's career, REBRAND develops innovative marketing, investment, partnership and business strategy solutions that optimize an athlete's brand value and empower them to achieve long-term goals.
As part of its strategic brand launch, REBRAND produced The Draft Capsule, an exclusive event during NBA Draft week in . The event featured premier names in basketball, sports and culture, providing a unique space for top NBA prospects to connect with industry professionals, prominent NBA icons, entertainers, and leading brands including Nespresso, The Players' Tribune, and The Enemy. These partnerships underscore REBRAND's commitment to fostering meaningful connections and opportunities for emerging athletes, supporting their off-field ventures and professional growth.
REBRAND is co-founded by and , who collectively boast more than fifty years of experience in the sports and fashion industries. The team is poised to redefine the landscape of athlete-centric business strategy with their extensive knowledge and expertise in athlete recruitme.
