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and fashion are synonymous. Don't take our word for it. The Clipse rapper literally told Vogue that he considers fashion to be part of his DNA.

He's peppered in references to different brands in his raps, and he's longtime friends with another fashion-forward icon, . This bond proved to be beneficial yet again. Pharrell is the men's creative director for Louis Vuitton.



Pusha T, meanwhile, has become the brand's latest global ambassador. The collaboration was finalized on July 8. Louis Vuitton issued a glowing statement.

"[Pusha T's] ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style," the brand explained. "Both echoing the maison’s own dedication to unique expression across fashion and culture." Louis Vuitton also praised the rapper's ability to bring in different cultural influences to keep the brand relevant.

"[His] role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences," they added. "[And] build powerful storytelling within its storied menswear universe." Pusha T has some experience with the Louis Vuitton brand.

He walked the runway at the Spring/Summer Men’s 2025 fashion show in Paris. He was and fellow Clipse rapper, . The duo even premiered a song at the event, "Birds Don't Sing.

" While the intermingling of fashion and rap makes seem unique, given Pusha's main occupation, the rapper has made it clear that he sees the two as one in the same. He told.

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