First-ever Regulated Alcohol Level (5% ABV) Ice Cream Available at Summerfest , /PRNewswire/ -- PROOF Hard Ice Cream, in partnership with Summerfest 2024, will delight visitors of the music festival this June and July with single servings in four different flavors of its lush, lively, and ultra-creamy, 5% alcohol-by-volume dessert experience. One of the country's largest outdoor music festivals, Summerfest 2024 offers a unique, nine-day concert experience over the course of three consecutive weekends this June and July. With over a million attendees, Summerfest also presents a prime opportunity for PROOF to connect memorably with festival goers.
From the back of two customized PROOF Hard Ice Cream bicycle carts, the company will mobilize its freezers to bring the scoop to the masses. In keeping with its unique cargo, this bespoke delivery system is designed to surprise and delight, bearing the gift of a refreshing treat in the form of its super premium ice cream creation. The first company to combine smooth, creamy ice cream with the satisfying warmth of five percent alcohol by volume (5% ABV), PROOF produces its ice cream in small batches to ensure an indulgent experience you can taste and feel.
PROOF Hard Ice Cream will be available at Summerfest in four unique cocktail-inspired flavors — Sweet Caramel Old Fashioned, Tropical Piña Colada, Strawberry Daiquiri Spritz, and Chocolate Espresso Martini — and offered in the new, 100ml self-serve containers. None of this woul.
