A WhatsApp message spread across Israeli channels on Tuesday claimed that "H&M is calling for the elimination of Jews by selling pro-Palestinian T-shirts with the slogan 'From the river to the sea.' Jews around the world should no longer set foot in this antisemitic company's stores." The message included a photo allegedly taken at an H&M branch, but the hangers in the photo don’t look like those used by the chain, suggesting the message was meant to proliferate harmful fake news.
The Swedish clothing chain has been successfully operating in Israel since 2010, with 21 stores, an online shop , and other stores of its subsidiaries: & Other Stories and COS. In addition, it’s unlikely for fast-fashion chains to sell T-shirts featuring controversial political statements. 2 View gallery Alleged shirt being sold by H&M ( Photo: Screengrab ) An online search on the subject revealed that the shirt in question is actually sold by the Emirati clothing brand The Giving Movement, a basic apparel brand founded in 2020.
The brand's owner, Dominic Nowell-Barnes, has lived in Dubai since 2017. The brand is produced in Dubai and donates $4 to support children in need and provide humanitarian aid for every shirt sold. The company’s manufacturer is ecological, supports sustainability and works to produce the brand's items from environmentally friendly fabrics - while charging high prices.
The Palestine shirt in question, a short-sleeve T-shirt, sells for 299 shekels in children's sizes and.
