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One thing perhaps as polarising as fashion is politics. When the two are combined, dress codes go out the window, and politicians begin to tread very carefully with their attires (unless, of course, they’re making a statement by treading in Adidas Sambas). One thing is certain: clothing depends entirely on the setting.

Smart casual can help a politician appear more approachable and laid-back, whilst a sharp suit conveys a sense of stern professionalism and capability. For this election, the main two candidates’ casual clothing has been truly revealing of both their personalities and policies. Labour leader, Keir Starmer, and Conservative Prime Minister , Rishi Sunak , have chosen their favourite pieces to re-wear more than ten times throughout their campaigns: a quarter zip jumper and a plain navy shirt.



Interestingly, both of the items are blue: colours of the Conservative party. For Sunak and Starmer, the style stakes have never been higher than during the course of this campaign, with both candidates sharing similar fashion tastes. Here are the hidden meanings behind their clothing choices and what it means for the UK’s General Election.

Reliable repeats Outfit repeating is an age old tactic employed by celebs and royals alike. Whether to appear reliable or sustainably conscious, recycling an outfit is never a poor decision. For Sunak and Starmer however, their outfit repeats may be laying on the message a bit thick.

Sunak has been pictured sporting a blue Charles Ty.

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