Wednesday, May 22, 2024 Pinehurst Golf Resort is teaming up with Sweetens Cove Spirits Company to bring a new twist to The Cradle, Pinehurst’s 9-hole par-3 course designed by Gil Hanse. This partnership, dubbed “Kindred Spirits,” introduces a cocktail program at The Cradle Crossing, Pinehurst’s open-air bar. Launching in May, the program features the signature Sweet Tea Old Fashioned, crafted with the award-winning Sweetens Cove Bourbon, notable for being the only bourbon that draws direct inspiration from a golf course.
The partnership also includes a series of seasonal events planned for 2024. “Four years ago, we had a crazy idea to start a bourbon company based around a magical place in South Pittsburgh, Tennessee, called Sweetens Cove Golf Club which has become one of the most beloved 9-hole courses in the country. The Kindred Spirits connection with Pinehurst and The Cradle emphasizes fun and accessibility in the game golf while building new friendships and traditions—with a splash or two of hand-crafted bourbon,” said Roddick, who co-owns Sweetens Cove Golf Club and Sweetens Cove Spirits Company with NFL great Peyton Manning.
In 2024, Pinehurst and Sweetens Cove will also organize casual seasonal gatherings featuring bourbon, BBQ, music, and short course golf competitions. “Golfers enjoy The Cradle and Sweetens Cove for a lot of the same reasons – the golf is fun and there is an emphasis on the joyful camaraderie of your playing partners,” says Gonza.
