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Earlier this month, UK hospitality firm Loungers (which runs the Brightsides, Lounges and Cosy Clubs chains) closed for a day to host a festival for its 7,000 staff. LoungeFest featured street food stalls, music, fairground rides and bars, with teams from across the country throwing off their aprons and letting their hair down. On Instagram , attendees described the event as a ‘blast’, but there’s a deeper reason behind companies offering perks like this – and marketing prompting jobseekers to apply to Loungers in order to ‘join the party next year’ might just give you a clue.

In research by Open Study College, 60% of workers said perks were make or break when accepting a new job , while one in five of those surveyed by Beamery claimed they were considering leaving their current role due to limited benefits or perks. Commenting on the current landscape, Peter Duris, the CEO and co-founder of Kickresume , says ‘some perks and benefits are important enough to applicants that they are almost as important a consideration as the salary.’ He tells Metro.



co.uk: ‘Companies are offering some very appealing perks, ranging from prizes as incentives for high performance to private health insurance. ‘In some employers’ efforts to bring their team back into the office, they have started introducing perks that are only available on-site, like free fitness classes and/or catered meals at work.

However, with the popularity of flexible and home working, for many employees.

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