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Online fashion brand Sosandar has revealed the locations of its first physical stores as it prepares to transition into a “true multichannel retailer”. The Wilmslow-headquartered company, which has been selling womenswear online since it was founded in 2016, will open its first two stores in Marlow and Chelmsford by September 2024. The Marlow store is on Marlow High Street and the Chelmsford store is in the heart of Chelmsford, on Bond Street, with Sosandar saying both locations were “highly sought after” and “located in the right position in affluent locations” to reach it target consumer.

Sosandar, which is London-listed , said that other prospective stores were at a late stage of negotiation with a broader set of store locations identified for roll-out over the medium term. The announcement of the retailer’s first store locations came as it revealed its revenue had grown by nine per cent to £46.3m in the 12 months ending March 30, 2024, up from £42.



5m in the year before. The company also improved its gross margin to 57.6 per cent during the 12 months from 56.

2 per cent in its previous financial year. The retailer’s loss for the year decreased to £300,000 following an upswing in the second half of its financial year when its pre-tax profit hit £1m. Ali Hall and Julie Lavington, Sosandar Co-CEOs said: “We have delivered a robust financial performance for FY24, delivering a profitable second half, accelerating revenue growth whilst at the same time growi.

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