For sneakerheads who want to show off both on the streets and in the gym, Sambas or Salomons are no longer the footwear of choice. The obvious option today is a hi-tech, high-comfort pair of trainers by Swiss sportswear giant On, which is backed by fellow Swiss icon Roger Federer and counts Spanish luxury house Loewe, British singer FKA Twigs, and Korean streetwear darling Post Archive Faction (PAF) as recent collaborators. Its next step on the way to global domination, naturally, is launching its very first flagship store in Hong Kong, which will occupy premium real estate in Central and is set to open on July 10.
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i-scmp.com/sites/default/files/d8/images/canvas/2024/06/27/85da91f1-bfad-4a52-9b71-977c6d5c94b6_7390c88c.jpg"} On is set to open a new flagship store in Hong Kong.
Photo: @on/Instagram A relative newcomer to the scene, and having grown at a remarkable pace since its founding in 2010, On is now eyeing rapid expansion in the Asia-Pacific region as its next goal, according to global head of product for lifestyle, Lucy Delacherois Day: “It’s a super-exciting market because it’s younger, more fashion-focused and trend-led. In general, people use style to really differentiate themselves, speak about who they are as an individual. It’s a real cultural driver here.
” As fans of the brand know well, On has d.
