Indian ride-hailing behemoth, Ola , is gearing up to launch grocery delivery services through the Open Network for Digital Commerce (ONDC), a government-supported initiative. Already recognized as the second largest buyer-side platform in the food category after Magicpin, Ola handles daily food orders ranging from 15,000 to 20,000. This volume accounts for nearly one-third of demand in key markets like Delhi-NCR and Bengaluru .
Ola's previous attempts and current success in food delivery Ola has previously ventured into the grocery delivery sector. In 2015, it launched an online grocery store and a food delivery app in Bengaluru, both of which were discontinued within nine months. The company made a comeback to the online grocery market with Ola Dash in 2021, but it was shut down after a year of operation in Mumbai and Bengaluru.
However, Ola's partnership with ONDC for food delivery services has seen 10x growth in recent months, per the company. ONGC records five-fold increase in transactions ONDC is projected to surpass 10 million transactions for the first time this June, signifying a five-fold increase year-on-year. The network registered a record five million retail orders in May, an increase from 3.
59 million the previous month. It also witnessed an unprecedented 200,000 retail transactions in a single day. The network's transactions are split into two categories: ride-hailing and retail, which encompasses food, grocery, fashion, and electronics.
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