UK brand Oh Polly has notified customers of its new returns policy, which will see repeat returners charged fees. The brand offers free returns for new customers on their first return. After this, the fee is then calculated based on an individual customer’s rate of returns.
Fees range from £2.99 for 0-50% of orders returned, to £8.99 for 90% to 100% of online returns.
UK customers have 21 days to return their order for a refund or an exchange, extended to 30 days to return for store credit, from the date the order was placed. The retailer emailed the news to customers, stating: “Customers with high return rates increase the cost of the business, and we can either alter prices collectively for all, or only for those who fall into the high returner category.” Oh Polly joins other popular brands such as Zara, and H&M which also now charge for returns.
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