Ofer Malls will invest NIS 10 million to upgrade and renew the . The current mix of stores will be reshuffled, whereby exclusive, leading local and international brands will open shop at the mall, including the Mashbir’s flagship branch of the Kenneth Cole brand, which will be opened with an estimated investment of approximately NIS 500,000. The branch will cover an area of about 80 sq.
m. and will include departments for all genders with a wide variety of high-quality fashion and footwear details. Also, a branch of the Happening chain will open this week following an investment of about NIS 400,000.
The store will cover an area of 90 sq.m., offering an exciting variety of gifts, toys, gadgets, pop products, games, and dolls.
Additionally, with an investment of about NIS 3m., a 570 sq.m.
branch of Agalease will be launched. Agalease is a discount franchise that offers prominent products for babies and children. The store will sell a wide variety of strollers, birth packages, car seats, dining chairs, breastfeeding products, baby bathtubs, and more.
Other new stores include the fashion chain Matim Li, Food Appeal, and Vernon. Further, two free-of-charge playgrounds for toddlers were opened and the bathrooms on the mall’s second floor were renovated and upgraded, with a significant investment of over NIS 2 million. These are advanced facilities that work on the basis of a digital operating system.
No human contact is needed to operate them and they are also adapted to cater .