A Norwich-based vicar is encouraging young people to embrace second-hand fashion in an effort to reduce waste. Rev Heather Cracknell is challenging people to swap fast fashion for pre-loved attire and support New-U, a boutique in Norwich. Along with selling used clothes, the shop offers young people work placements and interview outfits.
READ MORE: Where you can see an RAF display team in Norfolk this summer According to Rev Cracknell, many youths prefer to dispose of their old clothes than to pass them on or buy second hand. She said: “A lot of young people don’t really feel they can do anything about climate change. “Trying to bring young people on to the idea of pre-loved is really important for me.
"We do get some 16-19 year-olds through the door here but the majority of our customers are more mature.” New-U, founded by Sue Buffin, originated from a project she ran with the Prince's Trust. It later became an independent venture in 2018.
The shop operates on a point system where customers bring their clothes and exchange them for points which can be used to pay half price for an item in the store. Ms Buffin said: “We have clothes donated that are fast fashion, and they go into a £1 monthly sale. READ MORE: WATCH: Flock of ducklings go on adventure through school hallways “The big difference between us and a traditional charity shop is that anyone donating to New-U will receive something of value in return.
"We make sure nothing is wasted." As well as promoting.