S he will never make it” is a phrase familiar to many women, spanning different ages and socio-economic backgrounds, and Masoom Minawala is no exception. A known presence at fashion weeks for brands like Louis Vuitton, Christian Louboutin, and Dior, Minawala is a familiar name in the fashion and lifestyle circles. Her journey began nearly 15 years ago, from a small corner of her home in Prabhadevi in Mumbai, with two people in her personal circle who encouraged her career choice as a fashion blogger.
Today, she has nearly 1.39 million followers on Instagram alone. Her evolution from a hesitant 19-year-old to being on the Forbes 2022 ’30 under 30′ list is recorded in her recently released book, She’ll Never Make It (Juggernaut Books, Rs 399), co-authored with freelance writer Aditi Shah Bhimjyani.
In this interview, Minawala talks about embracing failure, battling self-doubt and staying focused. Excerpts: Tell us about the journey of writing this book and why you chose this title? Advertisement To be honest, the journey was filled with doubts and almost a lack of confidence about whether it would truly create any impact. Since I’m someone who thrives in discomfort, I believe that’s where the magic lies, and so, I persisted.
The title, proposed by my editor, is a familiar echo that most Indian women have heard. Regardless of scale , the struggles, setbacks, rejections and feelings of resentment are omnipresent. This book isn’t about embracing those challenges, but.
