featured-image

For the first time ever, Savage x Fenty, the lingerie brand founded by pop star Rihanna, will have a store open in New England. The brand, which has locations in Washington, D.C.

, New York and Houston, will come to South Shore Plaza in Braintree this summer, according to Simon Property Group, which owns and manages the mall. The new addition comes as South Shore Plaza is growing its retailers, Simon Property said in a release. The mall will have nine new stores, including the restaurants Pho & Dough and Tumeric House, both serving Asian cuisine.



The restaurants will add to South Shore Plaza’s food court, which includes The Cheesecake Factory and Davio’s Northern Italian Steakhouse, according to Simon. Four of these stores have yet to open, while the other five opened their doors this year. “We are excited to welcome these exceptional retailers to the South Shore Plaza, enhancing our commitment to delivering the best possible shopping experience for our customers,” Amy Sullivan, director of marketing and business development of South Shore Plaza, said in a statement.

“At South Shore, we are dedicated to listening to our customers and continually striving to provide them with exceptional choices and experiences. The addition of these new retailers and eateries marks our unwavering commitment to that mission.” Here are the nine stores either open or coming to the South Shore this summer.

Akira This women’s clothing boutique is already open and offers a unique blend.

Back to Fashion Page