Despite Meta ending its agreement to pay Australian publishers for premium content, News Corp are striking alternative deals including one with Open AI a move that will see the publishers content used widely in AI searches. In May, News Corp signed a global muti-year deal with OpenAI and its CEO Sam Altman, to allow the ChatGPT creator to use current and archived content produced by News Corp-owned outlets around the world including those from Oz such as The Australian, news.com.
au and The Advertiser as well as News Corp overseas publications. News Corp’s global CEO, Robert Thomson, has now sent a memo to staffers saying that the deal allows the company to be at the “cutting edge of the digital age”. The deal marks an “important moment to recalibrate the world of search” long dominated by Google and puts News Corp in position to benefit from the rise of AI rather than “dancing with digital demise,” The New York Post reported Thomson as having said.
“Provenance deserves prominence. Having a role in fashioning the future is definitely preferable to being a prisoner of the past. [Generative] AI is a threat, a real threat to journalism.
Its ability to mimic and manipulate is endless. We are at a particularly early stage of its evolution, and it is an exponentially expedited evolution.” The pivot to generative AI comes at a time when the loss of revenue from the ending of deals with social media giants in Oz are already hitting jobs in the country.
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