Newcastle United can add New Era to their list of partners after striking a deal with the baseball cap giants. The Magpies now join some of the biggest names in NFL, MLB and NBA by having a line of products rolled out by the Buffalo-based company. The deal will be another lucrative money spinner for the black and whites with CCO Peter Silverstone celebrating the deal on the day United opened a temporary club shop.
The new line of fashion for next season features a unique bucket hat styled on the 90s era which is certain to be an absolute hit with supporters. Peter Silverstone , Chief Commercial Officer at Newcastle United , said: "We are excited to be collaborating with such an iconic, market-leading headwear brand as New Era, which has an incredible history and heritage in global sport. READ MORE: Newcastle in training ground sponsor mission as they look to close £450m gap READ MORE: Bruno Guimaraes reassures Newcastle United fans on his future with new message "As we launch our own in-house retail business, our aim is to curate product ranges that our supporters will really love, and we are sure the New Era collection will be extremely popular.
"The launch of the club's new e-commerce platform and temporary store marks an exciting step in our retail journey, and we thank fans for their patience and ongoing support as we strive towards a truly exceptional range of kit and merchandise delivered through best-in-class service." Paul Gils, Vice President EMEA at New Era, said: .
