Article content The word “antipodean” immediately gave me pause. Unfamiliar with the term, a quick Google search yielded two instant definitions: “relating to Australia or New Zealand” or “a person from Australia or New Zealand.” Armed with a new word to describe Chris Hemsworth, Vegemite and Yellow Tail wine, I now understood what John Prikryl, creative director of meant when he described the New Zealand-headquartered brand as creating menswear through a “distinctly antipodean” lens.
Recently celebrating its first standalone store in Canada — located in Yorkville in Toronto — we caught up with Prikryl to learn more: is a New Zealand menswear and lifestyle brand providing customers with a distinctly antipodean experience. We source all our woven fabrics from Italy and Europe and have a strong focus on the provenance of our raw materials, with nearly all our Cotton being sourced from select regenerative farms in Australia and our Merino also from regenerative farming practices in New Zealand. We place a huge focus on quality and offer a unique two-year guarantee on our product, which is a testament to our faith in our product and the experiences we offer our customers.
Our Southern Hemisphere perspective. We bring a different lens to menswear and desire to design the best possible product for everyday refined but relaxed living. Anyone who appreciates quality and style and places importance on natural fabrics woven in Italy into everlasting styles.
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