Yukata and obi featuring three of the biggest Sanrio stars come in adult and kids sizes . Kimono and Hello Kitty are both iconic symbols of Japanese aesthetic taste, one representing the country’s penchant for modern-day cuteness, and the other its traditional elegance. Now Japanese kimono brand Furifu is combining the two with a series of Sanrio Characters kimono in both adult and child sizes .
Naturally, Hello Kitty is showing up as part of the collaboration, with multiple layers to the theming of her kimono. From a distance, it’s easy to spot the character’s customary red-and-white color scheme and the ribbon pattern to the fabric , evoking thoughts of Kitty-chan’s ever-present hair accessory. Go in for a closer look, though, and you’ll see that Hello Kitty herself also appears on the cloth .
If you’re already somewhat versed in kimono fashion, you’ve probably already noticed that Furifu’s Sanrio Characters creations are yukata, lightweight kimono worn during the summer , and the perfect outfit for attending festivals and fireworks festivals. The obi (sash) is also a more casual variant, called a heko obi , made with a lighter, more flexible material that’s easier to tie and more comfortable to wear. ▼ More ribbons on the obi Joining Hello Kitty is another Sanrio star who regularly ranks in the top tiers of popularity polls: My Melody .
The pastel shades here produce an interesting effect in which the pattern feels quietly understated from a distance, b.
