( MENAFN - PR Newswire) Brings Together Distinct Brands, Expanding Reach Across Geographies and Product Categories BUFFALO, N.Y. and BOSTON, June 6, 2024 /PRNewswire/ -- New Era Cap, LLC ("New Era" or the "Company"), a global lifestyle brand with a deeply rooted connection to sport, fashion and culture, and '47, a privately held premium sports lifestyle brand, today announced an agreement under which New Era will acquire '47.
financial terms of the transaction were not disclosed. Uniting New Era and '47 brings together two family-founded brands deeply rooted in sport, fashion and culture that will be positioned to deliver an expanded and diversified product portfolio of apparel and accessories globally. Together, the brands will continue and grow their licensing partnerships with many of the largest global sports leagues and events, including Major League Baseball, the National Basketball Association, the National Football League and the National Hockey League, in addition to over 900 collegiate programs, European soccer clubs, U.
S. and European auto racing teams, Grand Slam tennis tournaments and major golf championships, among others. The combined company is expected to generate approximately $2 billion in annual revenue.
"We are pleased to have reached this agreement to acquire '47, a company that shares our commitment to making iconic products and delivering premium experiences," said Christopher H. Koch, Chief Executive Officer of New Era. "We have known and respected th.
