Tesco is set to unveil a new range of clothing in a matter of days. In The Style has announced a collaboration with the supermarket heavyweight. The fashion label is joining forces with Tesco's own brand F&F for an exclusive 22-piece summer clothing line, offering sizes up to 22 and price tags ranging from £12.
50 to £39.50. Shoppers can expect to find the collection in over 300 Tesco stores nationwide from June 20, as reported by Retail Week.
In The Style boasts that the new range aims to empower customers to feel both "confident and stylish" with availability extending to online purchases and through its app. Adam Frisby, the founder of In The Style, expressed his enthusiasm: "Since starting the brand in 2013, it was always a dream of mine to make the brand accessible to everyone and I feel this collaboration with F&F and the in-store presence does exactly that." Read more: Full list of Tesco products recalled over E.
Coli fears Ben Lee, F&F's head of design, also shared his excitement about the upcoming summer edit: "We are really excited to launch an occasionwear edit in collaboration with In The Style this summer. It's a 22-piece collection priced between £12.50 and £39.
50, so incredible value for putting a full outfit together for any summer events you have coming up. "Like the rest of the range, we have focused on elevating our fabric and quality this season to ensure they have longevity and can be worn again and again. "Separates have been a key trend for versatilit.
