Athletic brand New Balance and wellness platform Kic have launched a second campaign partnership – a run club for young women and non-binary folks across the country to learn how to run with confidence. Launching wth events in Melbourne and Sydney via Mango Communications, part of DDB Group, t he run clubs form part of Kic’s eight-week challenge (KICRUN). The initiative aligns with New Brand’s global Run Your Way platform .
To create an inclusive and accessible space for female runners, New Balance and Kic’s new run club meetups aim to help runners overcome self-doubt while encouraging fun and support. Guests at the launch trialled New Balance’s latest running shoe, the Fresh Foam 1080v13, and participated in a run led by Kic co-founders, Laura Henshaw and Steph Claire Smith . “This new initiative isn’t just about running, it’s about connection, empowerment and having fun,” Henshaw said.
“It was so special to work with New Balance and create a positive, judgement-free space for women and non-binary people to support and uplift each other. Smith said she used to hate running because of comparison. “Running is trending right now but in saying that it’s important to understand that we are all at different stages of our running journey.
“Together with New Balance, we’re committed to showing women across Australia that if they have the ability to run, they are runners, no matter how they do it.” The run clubs address common barriers to entry that were.
