CHECKING her back-to-school shopping list, Whitney Ainscough, 30, starts online shopping. At the top is a school coat for her daughter Cora, 12. But instead of checking out the latest offerings from Asda, Tesco or even M&S, the mum-of-three , from Rotherham, South Yorks.
, opts for a very different solution. And it’s an option that will shock many hard-working mums and dads who are already forced to cut corners and rely on bargains to get their children ready for the new school year - despite a new school uniform grant being announced . “I bought my daughter a designer coat for the new school year and it costs £240 by Rab, a cool designer,” says Whitney, also mum to Addison, six, and Adley, two.
“Cora says she needs it, so I am buying it. “The designer coat will only fit her for a term. I don’t care.
I only buy the designer labels for my kids to wear to school. I may live in a council house but that does not mean my kids have to look cheap. “I will spend more than £4k on a back-to-school kit for my eldest two kids.
It’s not much when you consider they’re all designer labels. I may live in a council house but that does not mean my kids have to look cheap. “I refuse to buy supermarket bargain ‘three for two’ school shirt packs.
My kids refuse to use cheap backpacks. They are not spoiled, they just have good taste.” It’s a controversial move especially considering just last year Cora was BANNED from class for wearing designer shoes.
Her mum bought he.
