( MENAFN - African Press Organization) Download logo The Basketball Africa League (BAL) ( ) and MTN Rwandacell Plc (MTN Rwanda), a market leader in mobile telecommunications in Rwanda, today announced a collaboration that makes MTN Rwanda the Official Digital Partner of the 2024 BAL Playoffs and Finals. The collaboration will see MTN Rwanda enhance the digital experience for BAL fans throughout the Playoffs and Finals taking place this week at BK Arena in Kigali through promotions, sweepstakes, and access to Ayoba, an all-in-one free app developed by MTN that offers free instant messaging; voice and video calling; sports, fashion, food, and entertainment news; games; and other content. MTN Rwanda customers will also have access to BAL content on Ayoba, including highlight packages and episodes of“BAL Daily,” ( ) a magazine program produced by the league featuring highlights of the games and surrounding events, interviews with players and coaches, and analysis from BAL commentators and other personalities.
“Our collaboration with MTN will bring Rwanda's passionate Basketball Africa League fanbase even closer to the excitement of the BAL Playoffs and Finals,” said BAL President Amadou Gallo Fall. “As a pan-African mobile telecommunications brand deeply rooted on the continent, MTN has been instrumental in providing enriched experiences for its customers in Africa. We have a shared ambition to empowering communities, driving innovation, and building a sustainable ecosy.
