Msheireb Museums has set a new standard in the world of museums by integrating immersive experiences, interactive screens, and narrative journeys into their exhibits, according to Msheireb Properties senior corporate communications director Dr Hafiz Ali Abdulla. Sharing his insight on this innovative approach in an interview, he said that Msheireb Museums is the first to use immersive experience, interactive screens, and a narrative museum journey. This approach, Dr Abdulla noted, has fundamentally changed the way people view museums.
“Traditionally, museums have been about collections and the display of information about these collections,” he said. “We’ve shifted the focus to a more engaging and interactive experience.” Msheireb Museums consists of four heritage houses: Bin Jelmood House, Mohammed Bin Jassim House, Company House, and Radwani House, each highlighting unique facets of Qatar’s cultural and social evolution.
These houses are crucial in Qatar’s national history, providing spaces for people to engage and share thoughts about their past and future. Transforming these historic houses into world-class museums is a central component of the Msheireb Downtown Doha development. On integrating artificial intelligence (AI) in their daily operations and projects, Dr Abdulla said that Msheireb Museums found ways to enhance the visitor experience.
“By utilising various types of technology, we've made our exhibits more interactive and narrative-driven,” he s.
