Luxury Italian fashion house Moschino kicked off the men's catwalk shows at Milan Fashion Week Friday with its first menswear collection under new artistic director Adrian Appiolaza. Appiolaza, an Argentine designer with a whimsical touch, was appointed creative director of the irreverent, pop-inspired brand in January. His accession came after the sudden death of his predecessor Davide Renne just 10 days after taking up the post.
Renne had been called to the helm after the departure of Jeremy Scott, who left his decade-long mark on Moschino with his offbeat collections and extravagance. After a two-year absence from the men's catwalks, the house founded in 1983 by Franco Moschino will also unveil its 2025 women's pre-collection. A former collaborator of Jonathan Anderson at Spanish luxury brand Loewe, Appiolaza presented his first women's collection for Moschino in Milan in February.
That runway show was all elegance but punctuated with his trademark eccentric touches. For that he mined the brand's rich archives, updating iconic pieces to celebrate founder Franco Moschino's legacy and take it to basics. "I have always admired Franco Moschino's abrasive irony," Appiolaza said in January.
"His were not simply clothes, but a comment on the status quo of the society of his times, built on fabric." The men's fashion week, dedicated to the 2025 spring-summer collections, will feature a total of 84 events up until Tuesday. Among those are 24 fashion shows and 52 previews.
Gucci, Pr.
