Two years ago, I posted a TikTok explaining the basics of the ATP tour. The went viral and slowly made its way into the online tennis community. Much of the discourse on this video surrounded my controversial take that tennis was ‘relatively uncool and unknown’ in the United States.
I stand by that the statement was true at the time – it’s not anymore. Those in the know about tennis, know about Morgan Riddle. Riddle and boyfriend Taylor Fritz, the US No 1, are the fashion-forward, head-turning, pap-stealing new Posh ‘n’ Becks of the game.
Next up? New York Fashion Week. Then? World domination. Deputy features editor Annabel Sampson tries to keep up In the past year, the number of sponsorships jumped 41 per cent and the number of brands advertising in tennis soared 40 per cent, according to SponsorUnited.
Netflix’s , Zendaya’s , and basically every mainstream clothing brand releasing something tennis-adjacent has aided in growing the sport. Since my start on social media, my content has mostly surrounded not the sport of tennis itself, but the experience of the sport. The lifestyle, the food, the , the cultures, and most importantly – the .
I’ve had the pleasure to observe the shift in spectator attire over the last four years on the tour. The Australian Open was notably much more fashion-forward this year than years past, and the aura of attending live tennis events has shifted closer and closer to a dress-to-impress event. Although for other tournaments t.
