I got the chance to speak to the founder of pop culture-infused streetwear brand HYPLAND, Jordan Bentley, about his journey creating the company and his vision for its future after opening his first physical store in Los Angeles. is an exciting and stylish crossroads where nerd culture meets street fashion. The brand has skyrocketed in popularity over the last few years thanks to its collaborations with major anime series and video game titles, such as its recent line of officially licensed clothing that launched in Spring 2024.
After bagging so many important franchises, HYPLAND has secured its in Little Tokyo, Los Angeles, which celebrated its grand opening on June 8. Fans lined up in a long queue outside of the building, which also featured a tent where customers could get a flash tattoo based on popular anime and manga. The inside of the shop is nothing short of a gamer’s wet dream.
The walls are decorated with tons of plushies from titles like Pokemon and Sonic the Hedgehog, as well as a massive arcade cabinet where up to four players can go head-to-head in games like Soul Calibur and more. On top of that, there’s a spacious gaming lounge in the center of the store, which Jordan told me he hopes to grow into a place where the community can come together for tournaments and events in the future. Bentley, who’s been excitedly communed with customers in front of his store, taking photos and answering questions as though he wasn’t the man of the hour and merely anoth.
