As Singapore continues to push the fashion envelope and evolve into a hub of self-expression, there has been a steady influx of media platforms that have looked to document its cultural renaissance. Leading this charge is none other than eminent social media account Orchard Road Fashion , a digital street style page that has gone viral on Instagram and TikTok over the last two years for its unabashed display of cosmopolitan flair and youth culture. Helming it is 35-year-old photographer Sky Alfonso, whose prior experience working in the world of creative advertising sparked a genuine interest towards Singaporean style .
“I initially launched Orchard Road Fashion out of sheer curiosity to explore the local fashion scene, but it swiftly evolved into a fervent passion project,”shares the communications graduate. He reveals that getting the account up and running required trial and error, consisting of six months of site reconnaissance to pinpoint optimal shooting locations and angles. Taking inspiration from street style accounts based in fashion capitals such as New York , Seoul and Tokyo , there is a level of unfiltered charm and raw beauty present in his work.
Alfonso is quick to acknowledge the appeal street style photography has on the masses, stating: “It provides an authentic glimpse into the diversity and dynamic of the local scene, serving as a trend barometer for what is currently à la mode.” He adds that short-form content in today’s digital age provides a.
