In recent times, there has been an influx of new digital content creators who are bridging the gap between fashion, music and lifestyle through interdisciplinary collaborations and pursuits. The latest name to surface within this space? RYOT, a male collective that prides itself on championing creativity, intention and positivity through high-octane videos. An acronym for Run Your Own Thing, the collective is made up of six 23-year-olds: video director Matthias Selvam, audio engineer Noah Elisha Yeoh, model and drummer Jonathan Cheng, model Srri Ramm Dayanithy , multimedia artist Gabriel Lim and entrepreneur Sashwin Sashi.
Boasting a sizable following across TikTok and Instagram , RYOT produces a wide range of content spanning multiple genres, from lifestyle-leaning outdoor vlogs to fashion-forward thrift challenges, that displays an unmatched level of brotherhood and camaraderie. A post shared by RYOT (@ryot______) Shares the group on what spearheaded the decision to start creating content: “We have always enjoyed making videos together even before TikTok and Instagram Reels were a thing, and these videos served as cherished memories that we laughed and bonded over. It was through this process that we realised we could create something that melded entertainment, humour and creativity all together.
” As for the ethos and aim behind RYOT, the group was quick to come to a consensus. “Challenging the status quo has always been at the forefront of mind. We wish to inspire th.
