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When interacting with us Westerners, Lung Lung Thun often gets pigeon-holed as an Asian woman first, and only secondly recognized as a watch collector , cigar aficionado, and person of refined taste from food to fashion. That’s a pity, because it’s her easy-going nature and warmth that define her down-to-earth approach to collecting high-end watches . I’ve known Lung Lung for a years, and whenever we begin a conversation , matters of identity evaporate into light-hearted conversation fueled by enthusiasm for the good things in life.

Such casual grace is rare among male European and American watch collectors, who often infuse competitive bravado into their claims on horological knowledge. It has always seemed ironic that Lung Lung is seemingly far more comfortable as a purveyor of high horology than men playing on what has, for decades, been their home turf. In the end, Lung Lung’s chill vibe and social approach to collecting watches are the ultimate flex, because these are the signs of an authentically confident connection to luxury.



As a financier living in Hong Kong and traveling the world, Lung Lung’s perspective on watches is broad and cosmopolitan. She owns impressive Royal Oaks from Audemars Piguet , an incredible A. Lange & Söhne Datograph Ref.

403.031, and many other fine watches from Patek and Cartier . She leans toward modern and neo-vintage , because fussy vintage pieces don’t suit her lifestyle.

Lung Lung wears her watches, swaps with friends, and of.

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