Tuesday, June 11, 2024 Michael Kors and Mastercard are revolutionizing the future of fashion with the iconic retailer’s adoption of Shopping Muse, a next-generation retail assistant from Dynamic Yield, a Mastercard company. Michael Kors is the first retailer to integrate Shopping Muse and its advanced generative AI capabilities into its website for U.S.
consumers. With summer adventures and wedding season approaching, Michael Kors’ integration of Shopping Muse comes at the perfect time. Shopping Muse enhances the online shopping experience by converting consumers’ everyday language into personalized product recommendations.
This allows fashion-forward shoppers to quickly find the perfect outfit that matches their inquiries, behaviors, and preferences. This personalized approach not only boosts shopper satisfaction but also increases revenue; initial tests show Shopping Muse achieves a 15-20% higher conversion rate compared to traditional search queries..
