Artificial intelligence can generate new ideas, enhance companies’ understanding of their customers and generally streamline operations. However, executives from Boulder-area marketing, advertising and public relations firms agreed this week that the personal touch is still needed to guide clients through its use and keep it from getting out of hand. AI helps programs and machines learn from experience, adjust to new inputs and perform human-like tasks, but those attending a BizWest CEO Roundtable on Tuesday said the marketplace will eventually decide how — and how much — it gets used.
“The audience will ultimately decide what they will accept, and we’re not there yet,” said Patrick Mallek, whose Mighty Fudge Studios describes itself as a “studio specializing in adult animation and Saturday morning-style cartoons for grownups.” “The audience is still getting familiar with the technology,” he said. “Does the audience want a new Pixar movie completely done by AI, or are they going to want something more hands-on? We just don’t know yet.
” “In the course of our careers, there’s always these shiny objects that are put in front of us, like 3-D and augmented reality,” said Andy Nathan, founder and CEO of Fortnight Collective. “The jury is the consumer. I keep wondering if, three to five years out, we’ll say it was a huge thing and it’s still a thing but not ‘the’ thing.
” Don Poe, CEO of People Productions Media Services Inc., said the huma.
