Listen to Story Threads, the social media platform launched by Meta, has achieved a significant milestone. Mark Zuckerberg announced that Threads now boasts over 175 million monthly active users globally, with India emerging as the country with the most active users. This announcement marks a year since the launch of Threads, and the platform continues to grow as a place where people feel comfortable sharing their thoughts and ideas.
Global and Indian Trends on Threads Globally, Threads users have created over 50 million topic tags.In India, the most popular tags and topics revolve around film, TV, OTT content, celebrity conversations, and sports. Indian users are more likely to mention others and use videos in their posts compared to the global average.
Community and Engagement Features Threads has been instrumental in building strong communities and fostering friendly conversations. The Topic Tags feature, which allows users to tag a topic on their posts, has been particularly successful, with over 50 million tags created so far. In India, popular tags include #GunturKaaram, #Kalki2898AD, #HouseofDragon, #KotaFactoryS3, #BTS11thAnniversary, and #AditiRaoHydari, among others.
Cricket Craze on Threads Cricket is a dominant topic on Threads in India. Discussions around the T20 World Cup, IPL, and Women’s Premier League 2024 have been particularly vibrant. Indian cricket stars like Rishabh Pant and Ravindra Jadeja, along with former players and experts like Akash Chopra and S.
