Sustainability and the need for ethical fashion in India has been the talk of the town for many decades. And now, designers, stylists, and organisations are addressing these issues through manifestos, outlining their impact on the Indian and the global fashion industry. “2024 is all about a ‘narrative’.
An aesthetically appealing ensemble needs to also evoke an emotion and engage in a process that develops into a conversation. All of this is only possible if a brand, organisation or a designer establishes their core values through a manifesto,” says Paras Bairoliya and Shalini Jaikaria, Director and Creative Director of Geisha Designs. Designers and stylists also believe that manifestos have the potential to bring significant change and champion diversity, by setting clear goals.
“When manifestos are adopted and implemented effectively, they can influence consumer behaviour, industry practices, and even government regulations, bringing a global change to this industry,” says celebrity fashion stylist, Sheefa J Gilani. ADVERTISEMENT Inspired by the numerous fashion manifestos like the Ellen MacArthur Foundation’s Circular Fibres Initiative, El Pais’ anti-fashion article, and the G7 Fashion Pact, published globally, the Indian fashion industry in the past decade, has also taken a step towards this initiative. Designers, writers, and brands like Dal Chodha, the Fashion Revolution of India, and the League of Artisans, through their manifestos have contributed sign.
