At this year’s Billboard Women in Music, Billboard and Bose partnered to highlight women in music production by styling emerging artist and social media star Kenzie Ziegler in a custom pair of Bose Ultra Open Earbuds designed by Maggi Simpkins. See latest videos, charts and news See latest videos, charts and news The earbuds went viral on social media and Simpkins gained thousands of followers, experiencing a new level of virality after the event. When asked about the reception to the initial partnership, Simpkins told Billboard, “You never know what’s going to hit.
I think it was just fun to see how organically it took over. My notifications were off the wall! I had 40,000,000+ profile views over 30 days and it was unlike anything I’ve ever experienced. I’ve had little viral moments over the years, but nothing like this.
” Simpkins’ latest collaboration underscores Bose and Billboard’s commitment to merging cutting-edge sound engineering with different forms of artistic expression. This partnership not only celebrates diversity and individuality during Pride month but also highlights the seamless fusion of fashion and technology in culture. She told Billboard, “It was cool to see excitement around the collaboration and I think we’re onto something at the intersection of tech and jewelry.
There isn’t anything like this on the market.” At the heart of this collaboration is St. Vincent, the acclaimed musician and style icon whose eclectic persona embodies.
